Workshops

Brand Messaging Lab

After you’ve developed a working market position for your brand, how do you spread the word? Learn how to build a messaging system to articulate your brand’s value proposition to customers and stakeholders. Neutron coaches will lead you through a series of hands-on exercises that connect your brand’s attributes to a message that speaks directly to key customer drivers. By the end of the lab, you’ll have a platform for building out a complete messaging hierarchy that lets you engage, persuade, and connect emotionally with your audiences. Who should come, who’s presenting, and what’s a Neutron, anyway?

Prerequisite learning

Attend the Radical Differentiation workshop or
read The Brand Gap and Zag.

Work with Neutron coaches to build a brand messaging framework for your brand.