Workshops
Brand Naming Lab
A brand name is easily the most important element in the marketing mix. Get it right and the branding process goes smoothly and economically. Get it wrong and the company is condemned to years of extra spending to correct for its shortcomings. Bring your own branding challenge to this hands-on workshop and learn how to create an effective name for your product, service, or business. The Neutron coaches will show you how to generate various types of names, then how to evaluate them against a standard set of criteria. Participants will leave the lab, if not with a final name, at least with a framework for continuing the process with confidence. Who should come, who’s presenting, and what’s a Neutron, anyway?
What you’ll do
› Learn the difference between strong and weak names› Define a market position you can own and defend
› Generate a list of potential names for your brand
Prerequisite learning
Attend the Radical Differentiation workshop or
read The Brand Gap and Zag.
Work with Neutron coaches and start winning the brand name game.
