Workshops

Brand Positioning Lab

Bring your own brand challenge to the worktable. In this half-day, hands-on session, you’ll define what differentiates your brand in the customer’s mind in order to gain an unfair advantage over competitors.

Under the guidance of Neutron brand coaches, you’ll work through a series of exercises based on Neutron’s “radical differentiation” process. By the end of the workshop you’ll have a significant head start on your fundamental positioning and messaging elements. This is the perfect opportunity for individuals and teams to gain on-the-fly insights and critiques from the coaches and participants. Attendees sign non-disclosure agreements, and direct competitors aren’t allowed in the same session. Reservations are taken on a first-come-first-serve basis. Who should come, who’s presenting, and what’s a Neutron, anyway?

Prerequisite learning

Attend the Radical Differentiation workshop or
read The Brand Gap and Zag.

The best way to lead your category is by influencing the pecking order. Get on-the-fly help from the Neutron coaches and fellow participants.