Workshops

Corporate Storytelling Lab

A brand is an unfolding narrative, written every day by the people who touch it—executives, employees, partners, customers, the media, and others. The articles, ads, reviews, tips, gossip, and personal observations that audiences are exposed to provide the raw material for plot trajectories, character development, and the conflict of competition. People construct their own version of the story—the actual brand itself—from the bits and pieces they encounter along the way. In this half-day workshop, you’ll learn how to build a narrative platform to frame the “chapters” that emerge spontaneously from your brand community. You’ll leave with a brand framework that supports clear differentiation, energetic word of mouth, fierce customer loyalty, and deep employee passion. Who should come, who’s presenting, and what’s a Neutron, anyway?

Prerequisite learning

All workshops will be held in Neutron’s new San Francisco studio.
Attend the Radical Differentiation workshop or
read The Brand Gap and Zag.

Learn how to build a story framework for your company or brand.