Workshops

Intro to New Branding

In this foundational workshop, based on the bestselling book The Brand Gap, you’ll learn how to bridge business strategy and design to build a “charismatic brand”—a brand for which customers believe there’s no substitute. But first you’ll need to master the five disciplines of brand: differentiation, collaboration, innovation, validation, and cultivation. Throughout a full day of learning, lively content is punctuated with collaborative exercises to help you internalize valuable skill sets. By the end of the workshop you’ll have the knowledge and inspiration to organize your career—and your company—around a new definition of brand. Who should come, who’s presenting, and what’s a Neutron, anyway?

The content on day one is based on The Brand Gap, an Amazon bestseller that Fast Company named “surprise book of the year.”