Brand Illustrated — Neutron LLC

Steal This Idea

We regularly develop brand concepts and thinking tools that will help you zag, design, and innovate your way to the next business frontier.
Sign up for Steal This Idea, and get a new tool every month.

Brand Illustrated

A lighthearted look at the relationships among marketing roles

by Marty Neumeier, author of ZAG

Download the PDF

Here’s a fun set of slides from ZAG that you can use to kick off a meeting, illustrate a point, or spark a discussion. It simplifies (to the point of absurdity) the relationships among the disciplines of marketing, telemarketing, public relations, advertising, graphic design, and branding. What makes it more than a joke is the kernel of truth in each simplification.